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Marketing assignment 代寫

    Assessment Task 2
    Market Research Report
    Sourced:  Rix, P. (2010). Marketing a practical approach (7 th ed.). North Ryde: McGraw
    Hill. p. 46.
    Research – Part A
    i.  Identify some of the macro-environmental forces affecting the marketing
    programs of
    (a) a fast-food restaurant
    (b) a training college
    (c) a local nightclub
    (d) an internet company
    (e) a national event
    Choose one of the above and name and describe one organisation that competes in
    that industry.
    ii.  Conduct research on this organisation and summarise its background,
    mission/objectives (if stated), and market positioning.
    iii.  Research potential new markets where the business can grow. Type of questions
    to consider: Where is the population growing? At what locality will they need this
    kind of product or service? How many competitors are there?
    iv.  Research the number of places the organisation/franchise is currently
    established.
    v.  Research the number of competitors in the same market and identify who is their
    major competitor.
    vi.  Identify two creative approaches the organisation could use to capture new
    customers that the organisation is not currently doing at the moment. For
    example: new packaging arrangement or method of promotion, or new type of
    product. Describe your creative approach in how it will meet a targeted market.
    You may also consider drawing your creation (for those who may do new
    packaging).
    vii.  Describe this innovative approach and how it will contribute to the business.
    SGA1233 Market Evaluation  Learning Unit Profile
    8  © Study Group Australia Pty Limited, SGA1233-L1/08/12-V3
    viii.  Refer to page 61 on marketing related legislation and identify at least three types
    of marketing legislation that will impact on this business.
    Submit a Market Research report covering the above criteria (i) to (viii) including the
    macro-environmental forces (a) – (e) (no specific word limit).
    Research Part B
    The Australian Competition and Consumer commission (ACCC) continuously scans the
    business environment to detect practices and trends that might disadvantage
    Australian consumers.
    Marketers similarly need to stay up with developments in the legal environment. Refer
    to ACCC’s web site at:
    http://www.accc.gov.au/content/index.phtml/itemId/142
    What are some of the issues that this site is suggesting marketers need to be aware of
    regarding their legal and ethical obligations?

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